How to get your local business listed on Google

Google offers a simple, quick process to get your local business listed so it will show up in Google search results and maps.

Google My Business is a hub for you to manage how your business is presented in local searches. It’s easy to use and every business and non-profit should take advantage of this important free service.

It doesn’t matter if you operate a brick-and-mortar business, or provide a service from a home-based office or offer services at your customers’ locations. Google provides options to manage how your business appears to searchers.

Google My Business Local Results

First, is your business already on Google?

Do a Google search for your business name to find out. If your business shows up, you can claim ownership and manage how the business appears online.

Look for “Are you the business owner” on the Google results page listing. If you see this, click the link to list your business.

In some cases, someone else has already claimed your business. Maybe it was an employee or your business partner, or maybe you were logged in to a different Google account when you previously created the listing (check that by logging in to your other Google accounts and going to In these cases, you’ll have an option to request management rights.

If your business is not on Google

Sign in to your Google account (or create an account by using the “create an account” link on the login screen).

Go to

Type in your business name. If your business already exists, it will show up and you can edit the country/region, street address, phone number and category.

At the bottom of the listing area, you’ll see a question “I deliver goods and services to my customers at their location” with a Yes/No option.

Check yes to get listed as a service business instead of a brick-and-mortar location.

Enter the details to create your listing. Remember to select the service business option “yes” or brick-and-mortar option “no” at the bottom under “I deliver goods and services to my customers at their location.”

Google business verification

Whether you’re claiming and existing business listing or creating a new one, Google provides protection against fraud by requiring verification that you are the business owner.

It’s important not to change any details after you request verification, so make sure your company name, address and other details are accurate before requesting a verification.

Once you’ve finished adding your business basics, you’ll be given options for verification by phone or mail. Choose whichever option is more convenient.

After verification, you’ll be able to log in and edit your business listing any time.

Your listing will look something like this:

Google My Business SERP example



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